Nan Su Su
Fall 2024
Social Media Plan
First Social Media Platform Utilized: TikTok
TikTok is the ideal platform for reaching Gen Z and Millennial college students, the primary target audience for the Smart Study Time Watch. Its short-form video format and powerful algorithm ensure high discoverability and engagement. This platform effectively showcases the watch’s features, such as customizable study schedules, reminders, and time management tips, through engaging and relatable content.
The strategy includes creating visually compelling videos demonstrating real-life scenarios where students use the Smart Study Time Watch to boost productivity and manage their time effectively. Trending sounds and hashtags like #StudySmart and #TimeManagementTips will maximize reach and visibility. Collaboration with IU Fort Wayne student influencers enhances credibility and drives engagement, as peer recommendations strongly influence this demographic.
Content is scheduled during peak activity times, particularly late afternoons and evenings, when students are most active. Each video includes a clear call to action, such as directing viewers to the website or encouraging them to follow the page for tips and updates. TikTok ensures the Smart Study Time Watch remains top-of-mind for students looking to improve their academic performance.
TikTok Post #1
Caption: “Struggling with time management? Smart Study Time Watch has your back! Set your study goals, track progress, and stay on top of assignments. #StudySmart #TimeManagementTips”
Content: A short, engaging video showing a student using the watch to set a study reminder and prepare for an exam.
TikTok Post #2
Caption: “Here’s how I boosted my productivity with the Smart Study Time Watch! #StudentLife #StudySmart”
Content: A testimonial-style video featuring an IU Fort Wayne student highlighting their improved study habits.
Posting schedules align with student routines, targeting early mornings and late evenings. Twitter/X's interactive features foster a sense of community, deepening brand loyalty while driving both engagement and sales. This platform ensures the Smart Study Time Watch becomes an indispensable tool for students striving for academic success.
Second Social Media Platform Utilized: Twitter/X
Twitter/X provides the perfect space for real-time interaction and concise, impactful communication. This platform is instrumental in sharing study tips, time management strategies, and promotional content, catering to students’ fast-paced schedules. Twitter/X strengthens the brand's connection with its audience through quick updates, interactive Q&A sessions, and polls.
The Smart Study Time Watch is promoted through branded hashtags like #SmartStudyTime, inspiring students to share their experiences and engage with the brand. Posts include practical advice, motivational content, and promotional offers designed to drive engagement and increase conversions. Contests, such as "Share your #SmartStudyTime tips to win a free watch," incentivize participation and amplify brand visibility.
Twitter/X post#1
Tweet: “3 quick tips to stay productive this week: 1️. Set daily goals 2️. Take regular breaks 3️. Use your Smart Study Time Watch for reminders! #TimeManagementTips #StudySmart”
Content: A tweet sharing tips, accompanied by an image of a student studying with the watch.
Twitter/X post #2
Tweet: “What’s your secret to managing time during exams? Share using #SmartStudyTime to win a free Smart Study Time Watch!”
Content: A text-base post with an accompanying visual of the watch and contest details.