Nan Su Su
Fall 2024
Objectives + Strategies + Tactics
Feel free to use this text section for the discussion and the table below to display your objectives, strategies, and tactics.
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Objectives
Strategies
Tactics
Objectives are how we will measure the success of the marketing plan once it is implemented
Strategies address how objectives are to be achieved
Tactics are the specific actions, details, and activities that must occur in order for the strategy to succeed and the objective to be met
Increase the number of Smart Study Time Watch sales by 15% by June 30, 2025.
Launch a focused social media advertising campaign aimed at IU Fort Wayne students. The advertisements will use essential messages and student testimonials to demonstrate how the watch may aid with study routines and time management. This will enable students to recognize the worth of the watch and attract them to purchase it.
Make brief testimonies with students from IU Fort Wayne discussing how the watch has helped them study more effectively. To increase the relatability of the product, these videos can be used in advertisements and shared on social media.
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Offer a free accessory, such as a personalized wristband, to students who buy the watch during the first month of the semester as part of a "Back-to-School" promotion. At the beginning of a new school term, this minor benefit may increase students' enthusiasm to purchase the watch.
Create engaging and relevant social media content demonstrating how to utilize the watch to improve time management. This might include study suggestions, films for setting up reminders, and posts asking questions or sharing study obstacles. The goal is to increase students' interest in following the page and engaging with the content.
Post "Study Hacks" graphics every week that provide students with simple and quick time management advice. Call-to-actions such as "Comment your favorite study tip!" should be included in these posts to promote interaction.
Launch a monthly "Study Buddy Challenge" where students can tag a friend and discuss how they use the watch to study more effectively. In addition to raising awareness, this may make social media enjoyable and engaging.
Boost student engagement with the Smart Study Time Watch’s social media pages by 25% by March 31, 2025.
Improve awareness of the Smart Study Time Watch among first-year students at IU Fort Wayne by 20% by the end of the Fall 2025 semester.
Collaborate with campus organizations to provide brief talks or demonstrations during welcome events and orientation. This will introduce first-year students to the Smart Study Time Watch early on, increasing their likelihood of seeing how it might benefit their studies.
During orientation, brief sessions will be conducted to teach students time management techniques and how the Smart Study Time Watch may support their success. Student ambassadors who currently utilize the product can conduct these sessions.
Using campus organizations, send first-year students an introductory email that provides a concise synopsis of the watch, its features, and how it can support them during college. Adding a modest discount code will increase the offer's attractiveness.
