Nan Su Su
Fall 2024
Public Relations Plan
Two Media Exposure Ideas
1. Workshop on Time Management and Study Techniques
2. Campus Ambassador Program
Students' awareness and interest in the Smart Study Time Watch can be raised through public relations. The Smart Study Time Watch aims to help students focus, manage their study time, and feel less stressed. We can demonstrate the advantages of the watch to IU Fort Wayne students by organizing two media-focused events on campus.
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Idea 1:
The Smart Study Time Watch could be promoted by holding a workshop on time management and study techniques on campus. The university library or another well-liked student hangout will host this "Study Smart" class, where attendees will be introduced to the Smart Study Time Watch and learn helpful time-management strategies. Student testimonials will be presented during this session, showcasing the watch's unique capabilities, such as exam reminders and customized break alarms. University newsletters and local campus media will be invited to cover the event.
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Rationale:
Through a practical workshop, students can experience the watch's features in an authentic learning environment. By adding student endorsements, we increase the product's legitimacy. This session aligns with market research's findings that students require effective study aids and assistance with time management. In addition to boosting media attention and attendance, the workshop provides students with tangible benefits.
"Students need effective tools to manage their study time, and these initiatives offer hands-on experiences and relatable testimonials to showcase the Smart Study Time Watch's value."
Idea 2:
A Campus Ambassador Program is the second strategy for getting media attention. Students can apply to be ambassadors and get Smart Study Time Watches. These ambassadors will share their product experiences through brief classroom presentations or student meetings. Ambassadors will also be interviewed by local campus media, such as the student newspaper and radio station, regarding the beneficial effects of the watch on their study habits.
Rationale:
Campus ambassadors are influential among their peers, which makes them perfect for promotion. The credibility and appeal of the product are increased when students provide personal testimonials and real-world experiences. This approach targets students between 18 and 24 who value efficiency in their academic routines.