
Nan Su Su
Fall 2024
Executive Summary

The Smart Study Time Watch is a cutting-edge solution designed to address the critical time management challenges faced by university students. By offering tailored features such as customizable study schedules, break reminders, and productivity tracking, the watch provides an affordable and focused alternative to high-cost, multifunctional devices. Our mission is to empower students to prioritize their academic success while fostering mental well-being. Extensive market research conducted at IU Indianapolis revealed that students value simplicity, affordability, and features specifically designed to enhance their academic performance.
The Smart Study Time Watch meets these needs by eliminating unnecessary distractions and providing tools that directly address students’ study goals. With a price-conscious approach, eco-friendly materials, and a commitment to academic support, the product stands out as a practical and student-centric solution. Through innovative marketing strategies, including targeted social media campaigns and campus workshops, the Smart Study Time Watch is poised to make a significant impact. The product not only supports students’ academic journeys but also promotes a culture of balance and self-care.