top of page
Toutoring

Background

Here, you'll find both the mission statement and a situational analysis of the subject of this marketing plan. Both artifacts frame the direction of this project, serving as useful background information to the final marketing plan. 

"Health and Wellness Promotion provides evidence-based wellness programs that address physical, mental, and emotional needs. We aim to create a supportive campus environment for students to prioritize their well-being and reach their potential."

The Smart Study Time Watch addresses a critical gap in the market: the need for affordable, focused tools that enhance students' academic productivity and reduce stress. Designed with customizable alarms, productivity reminders, and eco-friendly materials, the watch appeals to students seeking to improve their time management without the distractions of multifunctional devices. A competitive analysis revealed that while high-end devices like the Apple Watch offer advanced features, their high cost and unnecessary functionalities make them less appealing for students with specific academic needs. Market research further highlighted that students prioritize affordability, simplicity, and tools tailored to studying over other features. This insight drives the Smart Study Time Watch’s positioning as an essential tool for student success, ensuring it meets the needs of its target audience.

Get In Touch!

If you choose to share this ePortfolio, you may want to add contact information.

Include additional contact information, profiles, or your websites here.

Suggested: LinkedIn, professional ePortfolio, etc.

Nan

Fall 2024

Su

Website template adapted from Wix in 2024 by the IU Indianapolis ePortfolio Studio

bottom of page