Nan Su Su
Fall 2024
Budget
Marketing is not free. There is a cost associated to every effective plan. This portion of the marketing project explores the monetary cost of each proposed tactic as well as pubic relations and social media plans.
Every phase of the marketing process can be roughly estimated. This step of the marketing planning process provides valuable insight into the logistical side of marketing.
Budget Table
Category
Monthly Cost
TikTok Advertising
$600.00
Specific Allocation
Short testimonial videos from IU Fort Wayne students: $300.00
Paid TikTok ads to target students with study tips and product highlights: $300.00
$400.00
Weekly "Study Hacks" tweets with branded hashtags: $200.00
Twitter/X Advertising
Monthly "Study Buddy Challenge" promotions: $200.00
$1,200.00
Campus workshops and product demos during orientation and key events: $800.00
Public Relations Events
Student ambassador program materials (watches, wristbands, etc.): $400.00
Promotional Offers
$500.00
"Back-to-School" free accessory promotion (custom wristbands): $500.00
Tools and Software
$150.00
Social media analytics and scheduling tools (e.g., Hootsuite): $150.00